Average Order Value (AOV) Calculator

Calculate your average order value, a key e-commerce & marketing metric. This tool helps founders, marketers, and analysts understand revenue per transaction. Everything runs in your browser — no data sent online.

Estimates only. Verify with your analytics data.

Input Your Numbers

Currency Symbol

Decimal Places

Scenario Mode (Optional)

Adjusts only assumptions you enable below.

Total Revenue (in selected currency)

Enter total revenue for the period. Use dot or comma for decimals (e.g., 12500.50).

Number of Orders

Total completed transactions in the same period.

Enable scenario assumptions

Average Order Value

Your Average Order Value is

$56.82

per transaction

Total Revenue

$12,500.00

Number of Orders

220

Assumptions Used

• No discount or promotion adjustments applied.
• All orders weighted equally.
• Based on exact revenue and orders provided.

Why Average Order Value Matters

Average Order Value (AOV) is a fundamental metric for e‑commerce, subscription businesses, and any revenue‑driven marketing team. It measures the average amount spent each time a customer places an order.

Increasing your AOV directly boosts revenue without necessarily acquiring more customers. This calculator helps you quantify your current AOV, project revenue changes, and evaluate tactics like upselling, bundling, or free‑shipping thresholds.

Input Reference Guide

Input	What It Represents	Where to Find It	Common Pitfall
Total Revenue	The sum of all order values (excluding taxes & shipping if not part of product revenue) for a specific time period.	Shopify Analytics, Google Analytics 4 (Monetization › E‑commerce purchases), Stripe Dashboard, your CRM or order‑management system.	Including refunded orders, or mixing time periods (e.g., monthly revenue with weekly orders).
Number of Orders	The count of completed transactions (not unique customers) in the same period.	Same sources as revenue. In GA4, look for “Transactions” or “Purchase” event count.	Counting abandoned carts, counting each item as an order (instead of the entire transaction), or using sessions instead of orders.

Step‑by‑Step Guide for This Tool

Enter your total revenue for a chosen period (e.g., last 30 days). Use the currency symbol that matches your reporting.
Enter the number of orders for the exact same period.
Optionally, enable scenario assumptions to simulate how discounts or promotions might affect AOV.
Click “Calculate AOV”. The tool will compute and display your average order value, along with the inputs used.
Use the copy buttons to save the result or a detailed summary for your reports.

Realistic Examples

Example 1: Basic AOV Calculation

A direct‑to‑consumer brand had $12,500 in revenue from 220 orders in a month.

Calculation: $12,500 ÷ 220 = $56.82 AOV.

Example 2: With a Promotion

A software company ran a 20% off sale. Revenue was $48,000 from 600 orders. To see the underlying AOV without the discount, you could adjust the revenue upward.

Adjustment: Original revenue ≈ $48,000 ÷ 0.8 = $60,000. Then $60,000 ÷ 600 = $100 underlying AOV.

Interpretation Guide

If Your AOV Is Higher Than Expected

• Your upselling/bundling strategies may be working.
• You might be attracting higher‑value customers.
• Check if a few large orders are skewing the average (consider median).

If Your AOV Is Lower Than Expected

• Customers might be buying only entry‑level items.
• High discounting or promotional activity could be reducing order values.
• Check for data issues: are refunds being subtracted correctly?

Common Mistakes Checklist

Mixing time periods (e.g., quarterly revenue with monthly orders).

Including shipping/taxes in revenue when your business model excludes them.

Counting each line item as a separate order (instead of the entire transaction).

Forgetting to exclude refunded or canceled orders from both revenue and order count.

What‑If: Project Revenue Impact

See how changing your AOV (via upselling, bundling, or discounts) affects total revenue, assuming the same number of orders.

Target AOV $56.82

$10 $105 $200

Projected Revenue

$12,500

Revenue Change

+0%

Frequently Asked Questions

How accurate is this AOV calculator?

It performs exact arithmetic on the numbers you provide. Accuracy depends entirely on your input data quality. Always verify with your primary analytics platform.

Should I use gross or net revenue?

Use the revenue figure that matches your business question. For profitability analysis, use net revenue (after refunds, discounts). For top‑line performance, gross revenue may be appropriate. Be consistent.

How do I increase my AOV?

Common tactics: product bundling, cross‑selling/upselling, free‑shipping thresholds, loyalty programs, and tiered pricing. Test one change at a time and measure the AOV impact.

What time period should I use?

Use a period that reflects a full business cycle (e.g., a month, quarter, or year). Avoid periods with unusual spikes (like Black Friday) unless you’re analyzing that specific event.

Can I calculate AOV for different customer segments?

Yes—and you should! Calculate AOV separately for new vs. returning customers, traffic sources, or product categories to uncover valuable insights.

Formulas & Assumptions

Core Formula

Average Order Value (AOV) = Total Revenue ÷ Number of Orders

Rounding Policy

Results are rounded to the selected decimal place using standard rounding (half‑up). Intermediate values are stored with full precision.

Scenario Adjustments

When enabled, the “Discount Rate Adjustment” is applied as a percentage change to the revenue before calculating AOV. Formula: Adjusted Revenue = Revenue × (1 + adjustment/100).

For informational and educational purposes only. Estimates depend on your inputs and simplifying assumptions. This tool does not replace professional marketing, analytics, or financial advice.

Sources & References

• Basic e‑commerce metrics: AOV, Customer Lifetime Value (LTV), Conversion Rate (CVR).
• Revenue analysis and segmentation principles.
• Pricing and promotion strategy fundamentals.

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